Ford Retains Sales Momentum in Tough Trading Conditions

  • Ford Ranger returns to top spot in one-tonne pick-up
  • Ford EcoSport reaches over a 1 000 units, second-best sales result for Ford Fiesta at 1 230
  • Ford share at 14.5%

PRETORIA, South Africa, 1 September 2015 – Ford Motor Company of Southern Africa (FMCSA) has continued its positive sales trend for this year by recording several strong results for August 2015, despite overall domestic sales weakening.

Total Ford sales reached 6 622 units for August, up almost 3% on the figure of 6 429 recorded for July 2015. Year-to-date, overall sales have increased by 10.5% compared to the same period last year.

*According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), aggregate new vehicle sales for August 2015 totalled 51 055 units, a decline of 4 555 or 8.2% from August last year.

Sales of new cars at 34 885 units reflected a decline of 2 958 units or 7.8%, a percentage drop also mirrored in the light commercial vehicle sector which finished the month on 13 781 units.

Despite the tough trading conditions, Ford once again had several star performers for the month, including the Ranger that returned to the top of the one-tonne pick-up segment with a total of 2 472 sales – dominated by the 2 379 units retailed through the crucial dealer channel.

The Fiesta hit another high note by reaching 1 230 sales. Similarly, the EcoSport retained its status as the market’s most popular compact sport utility vehicle, finding 1 027 new customers in August.

“The automotive industry is under pressure with a declining economic environment, part of which is driven by the impact of exchange rates,” says Rob Crouse Sales Director for Middle East and Africa.

“Nevertheless, we have maintained a positive sales trend in these tough trading conditions, driven by the superb value for money, trend-setting features and exceptional performance and economy delivered by our current product range.

“We expect this to continue for the balance of the year as we introduce four highly anticipated new models to market, including the new Everest, Ranger, Figo and Mustang.”


*Includes Associated Motor Holdings (AMH) and Amalgamated Automobile Distributors (AAD).


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